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[微信&APP] 王昌成:二季度与开发商进行广告及流量分成合作

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发表于 2015-4-18 00:44:24 | 显示全部楼层 |阅读模式
【搜狐IT消息】4月27日消息,第三届全球移动互联网大会今日在北京国家会议中心举行。中国联通应用商店运营中心副总经理王昌成在接受搜狐IT专访时表示,联通Wo Store从这个季度开始将在所有联通定制机中内置,并会在今年二季度与优质开发商进行手机广告、流量分成合作。同时他还透露,目前已经与九城Openfeint在手机支付渠道方面进行了合作。' i; J/ H0 ~1 b2 G& _) w5 s1 j
  王昌成对搜狐IT表示,今年二季度Wo Store会跟一些优质的开发商合作伙伴进行手机广告、流量分成合作,这些都是希望能带给开发者带来更多的利益。
5 b: L' m1 c/ g6 y7 Y& n  同时,王昌成还表示,中国联通Wo Store自有一套由中兴通讯承建的手机广告平台,并认为随着用户规模的不断扩大,手机广告会成为开发者重要的盈利来源之一。
, g2 X  G' v0 A0 o1 h' V  l% p! u: D/ K  王昌成向搜狐IT透露,目前已经与九城Openfeint社交游戏平台进行了手机支付渠道方面的合作,并在随后推出一系列相关游戏产品。
  H6 A  `# k; ?, E# v1 z  以下为专访实录:! h! n0 S% y* c7 l6 u
  主持人:您能否谈一下目前Wo Store的运营情况?
2 G" R. h9 v& I/ @  王昌成:开发者的数量我们现在是5000多个开发者,实际上今年我们更关心开发者的质量,因为我们看到虽然我们有海量的注册用户,但真的用户的下载和活跃度其实还不是太高。这里边我认为一是用户不会用,很多终端还没有
; K) d, F  ^' o8 f8 a  达到这个条件,第二个就是没有找到好的应用。今天我们都看到了好多好的应用,我们希望把这些都带回去。
9 ?6 X- c) w0 V8 q4 e( h+ ]! D  主持人:现在Wo Store整体的运营模式是怎样的?$ s/ U( a* n7 h6 W
  王昌成:是我们自己运营。然后我们也想跟很多合作商联合运营,其实我们在搜狐微博上一直有合作,我们最早在搜狐上开通了Wo Store的官方微博,然后我们也相信会有很多的下载合作,我们希望借助原来互联网上强势的流量
' i6 u7 b4 _* W/ H  ,来一起共同把这个事情给做好。
! o. n0 ^0 F0 a& _3 _  另外我们也会改变现在一锤子买卖的方式,就是目前的3、7分成比例,我们会在二季度跟我们的优秀的开发商合作伙伴做一些流量的分成,包括广告的合作,这些都是我们希望能带给开发者更多的利益。& \0 R0 X( f/ Y
  主持人:Wo Store手机客户端的装机量情况是怎么样?
) O* A/ f& g4 X( v# D' x0 `  ]  王昌成:这个马上你就就会在市场上看到,所有的联通定制机都会预装我们的Wo Store,从这个季度开始。* w/ @1 t" {/ n
  主持人:Wo Store区别于其他运营商的优势是什么?
! \0 L- u( I! ]4 u: U! Y  王昌成:我们有WCDMA,覆盖率非常领先,无论是数据还是漫游,网络速度非常快。另外就是我们终端的丰富性和广泛性,一定会在未来给我们的发展带来机遇。9 z# c# S" P6 ~3 z+ G6 z/ u" H
  主持人:您怎么看运营商开放自身能力的问题?
0 Z/ s8 n- t; I% r% G. [( v  王昌成:前边我说道的广告也好,流量分成也好,其实计费的能力我们都有接口,而且我们已经在跟九城的Openfeint的支付环节进行了合作,我们的游戏频道也会随之推出一系列的产品出来。
: @+ r7 f9 ]/ O9 L  主持人:您怎么看开发商使用手机支付的方式?
6 }/ N1 K3 s0 c, Q  王昌成:手机支付是一种方式,开发商应该选择更方便,更快捷的手段,同时做好他自身的应用开发和推广。$ Q8 y; i4 V+ n5 p
  主持人:您怎么看手机广告对开发者盈利的贡献?7 L' h3 a0 n8 D: ]
  王昌成:我们认为今年底应该能看到,随着用户的增长,规模会越来越大。各家运营商的用户都形成一个聚会之后,手机广告足以成为开发者的盈利手段。
5 p, L2 l. d: [' k& f6 O6 L" r4 k  主持人:联通是有自己的手机广告平台么?
: f) ^0 q  X) L  王昌成:我们有。其实我们也是借鉴了很多其它广告平台,我们的手机广告承建方是中兴通讯,他给我们搭建了一个很好的平台,能帮助我们做到一些这方便的事情。
5 v; Q* b- M6 J. u! s  主持人:您对Wo Store今年的发展预期是怎样的?
7 \& v2 J9 Q: T# f6 ~  王昌成:我们认为这个难以预期,而且也希望能超出预期。% y8 x3 E0 j( z7 A
  主持人:谢谢王总!! n2 g5 g7 o  k$ ^
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